Analysing target countries - CHE looks into the future of student recruitment
Recruitment from abroad has become a global hot topic in higher education in recent years. Countries that have been recruiting international students for decades, as well as countries very new to the scene play vital roles in this education exchange. Germany is rather a latecomer to the scene.
The CHE presents a study on future target countries for German higher education institutions. Based on three main indicators (relevance of the country for Germany, relevance of Germany for the country, size of relevant age group until 2030), 100 countries are analysed concerning their potential and role as a target country. An in-depth analysis of 17 countries follows based on more than a dozen indicators including economic and educational data such as expenditures on education, the GINI coefficient and the knowledge economy index (KEI). These country analyses are set against qualitative and quantitative interests of German HEIs and a broad set of recruitment instruments such as offshore or direct recruitment. With five case studies on Brazil, China, Poland, Turkey, and the USA, the authors show how instruments and special situations in target countries are intertwined, as well as the need for individual strategic approaches. .
With this study, CHE offers a tool with which HEIs can shape their recruitment strategies. Although it is based on the German situation, the methodology is adaptable to any country.
Further Information can be found in the publication stated below.