Which higher education institution gets you fit for the job?
First rating for promotion of employability
20% of all Bachelor programmes in Business Administration prepare only very insufficiently for entry into professional life. 12 out of 100 higher education institutions, however, have taken exemplary measures to prepare students for professional life. This is the result of the first “employability”- rating. The evaluation was conducted by the Arbeitskreis Personalmarketing (working group personnel marketing-dapm) in co-operation with the Centre of Higher Education Development (CHE).
The rating evaluates the promotion of employability in the new Bachelor programmes. They shall offer their graduates a degree qualifying for professional life. This is both provided for by the Hochschulrahmengesetz (Federal Framework Act for Higher Education) and expected by the labour market. Until now, it was unknown to what degree this requirement had been implemented. This gap is now filled by the rating.
The rating is based on an evaluation method according to which one to three stars may be obtained. At twelve institutions of higher education, study programmes had been rated three stars: at the Fachhochschulen Aalen, Bremerhaven, Deggendorf, Furtwangen, Heilbronn, Karlsruhe, Ludwigshafen, Stralsund, Wiesbaden as well as at the Fachhochschule for Economics Berlin and the private Business School of Finance and Management Frankfurt a.M. On the other hand, in 19 cases only one star could have been awarded. These higher education institutions have failed to transmit the competence expected by the labour market.
Essential components of employability are methodical and social competences, the practical relevance of studies as well as intercultural competence. The transmission of disciplinary subject knowledge as a central part of the curriculum was not the object of scrutiny. Oliver Maassen of dapm: “On the basis of this rating, many companies will reconsider with which higher education institutions they will intensify their co-operation in the future. And those who are planning to take up studies can learn from this rating at which higher education institution the chances will be good to find a job afterwards.”
A total amount of 100 Bachelor programmes in Business Administration at universities and universities of applied sciences were subject to the evaluation. It is intended to extend this rating in the future to Bachelor programmes in Engineering.
Arbeitsgruppe Personalmarketing (working group personnel marketing – dapm) is a fusion of experts in charge of personnel marketing of 34 big companies in Germany (e.g. Bertelsmann, BMW, HypoVereinsbank, Deutsche Bank, SAP)